About

Senior creative, filmmaker and photographer. Working collaboratively across agency, brand and content production teams. Crafting brand concepts, stories, imagery and content - informed by strategy and global insight.

I have created campaign, documentary and editorial content for Arc’teryx, ASICS, La Sportiva, BMW Motorrad, Adidas Terrex, Salomon, Standard Bank and many other global brands. Previous writing and imagery has been published with Gestalten, Runners World, Vahna and Like the Wind. Successfully working across a variety of cultures and global locations.

Curious about brand marketing, narrative and the intersection with creative output. Asking questions around the rationale, research and understanding behind the creative projects I am a part of executing. My studies and early career were rooted in graphic design. Contemporary design thinking continues to inform my creative approach today.

Nurturing great teams and empathetic leadership is an ongoing pursuit of mine.

Originally from Cape Town, South Africa. I am a keen outdoorsman and mountain athlete.